Tuesday 5 July 2011

Corporate Culture

Corporate culture evolves into citizenship

Did you know that a well known detergent company has claimed that the evironmental damage caused by their products are in fact just caused by the hot water people use, not the detergent itself?
By mounting an advertising campaign to reduce the temperature of washing they have acted as good corporate citizens (and perhaps increased their sales too).

Other examples of corporate citizenship *

A confectionery company claims that sugar is not bad for teeth... it's not cleaning your teeth afterwards that is the problem.

A waste disposal plant was not responsible for contaminating the countryside. it was the adverse weather conditions that made the toxic smoke decend on the cows.

A telecommunications company have no policy about their broadband speed but say "we promise that you will get what we give you"

Good corporate citizenship also includes encouraging staff to do charity work and brag about it.
Here's a typical company email.
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Subject: 6th June - Copper Amnesty + Cakes
All
As a fundraising event, we are going to hold a copper amnesty where people bring in all their loose coppers.
Cakes will be available for those who give us their coppers.
Please feel free to take a cake.
Thanks for all your support!
Wendy
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Wigsters can't resist being generous and offering help whenever it is requested. Here are some of their responses:

Hi Wendy,
I took a small piece of copper from a building site in 1983 and I have felt guilty ever since.
Thank you for organising this.

Wendy,
As a special constable, I resent the implication that we are all roaming loose and need to be given cake.  It is a cruel stereotype that we all eat sugary confections such as donuts.

Dear Wendy
You say the cake is free but you are clearly asking for money.  This is dishonest and unworthy of good corporate citizenship.  Shame on you.

* Ed - Is this all true? I wonder who these companies are.

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